WPP PLC Financial Report Essay Example | Topics and Well Written Essays - 3000 words

WPP PLC Financial Report - Essay Example The comparison of these ratios shows that current asset has not been utilized well as compared to fixed assets. The stock turnover ratio indicates that WPP PLC has replaced its stock almost 62.4 times during the year. In other words, it can be said that the company generated $62.4 worth of sales for every $1 invested in stock. Debtor Day's Collection Period Debtors__ x 365 Cash Sales = 50 days Creditor Day's Payment Period Creditors x 365 Purchases = 125 days Difference between creditor and debtor days for 2004 is positive: Creditor days - Debtor days= 125 days - 50 days = 75 The firm takes considerably longer (75 days longer, on average) to pay its creditors than it does to obtain payment from its debtors, having a good sign for the business. 4- LIQUIDITY The ability of WPP PLC to 'pay its way' or to satisfy financial obligations without difficulty as and when they become due can be analyzed with the help of following ratios: Current Ratio Current Assets___ Current Liabilities = 0.87: 1 Acid Test (Or Quick) Ratio Current Assets- Stock Current Liabilities = 0.82: 1 Thus, the above ratios don't show a good position of the company in terms of its current assets and liabilities. It reveals that the company doesn't have enough liquid assets to pay off its short-term liabilities when they become due. 5- SOLVENCY To obtain an indication of the company's longer-term solvency and its degree of financial risk, following ratios would be used: Gearing (Or Leverage) Ratio Total Debt Capital x 100 Total Equity Capital = 33.28% Debt Ratio Total Debt Capital_________ x 100 Total Assets (Fixed + Current) = 11.66% It shows that total debt capital of the... The above ratios reveal that the company had 5.79% return on capital employed in 2004. The gross profit and net profit ratios show that the company had 95.12% gross profit on sales while 10.58% net profit on sales. This gap makes clear that the company is paying heavy operating costs, which is having a decreasing impact on its profitability. The above ratios show that WPP PLC generates value and sales for its business 1.7 times of total assets, 3 times of fixed assets 62.4 times of stock (shows efficiency of stock) and 15.9 times of cash. The comparison of these ratios shows that current asset has not been utilized well as compared to fixed assets. The stock turnover ratio indicates that WPP PLC has replaced its stock almost 62.4 times during the year. In other words, it can be said that the company generated $62.4 worth of sales for every $1 invested in stock. Thus, the above ratios don't show a good position of the company in terms of its current assets and liabilities. It reveals that the company doesn't have enough liquid assets to pay off its short-term liabilities when they become due. The above ratios indicate the future share valuation of WPP PLC in terms of its current market price and Earnings Per Share (EPS).